Breather delivers workspaces on demand. Well designed places that fits to your interests and job.
There are several innovative ideas about working outdoors. But were the first ideas (like Seats2meet) were the new kind of hotels, Breather is the AriBNB, but then in workspaces. It’s personal, high or low classed and for every occasion. It’s not even a trend anymore that people don’t sit day by day behind their desk. It’s completely integrated in our society. Even the government does it. People travel and work outdoors. We want internet exes and good coffee. But also a friendly environment. To make it personal people feel at home outdoors. That’s so smart about the idea of Breather, and what a S2M (for example) misses. It’s a proper place for any occasion and for any individual.
Our cities become smarter. Not because of our mayers, but because of innovative (tech-)companies. Citizens don’t really need to think or decide anymore. Their devices inform them, so companies behind this devices control them. Very often this is a frightening part of the news but IMB gives it a more friendly face. This Smarter Cities campaign is not only that smart because they give a very criticized topic a very funny face, but their advertisement are really useful. It’s a campaign for smarter cities that makes your city smarter. Well, that’s smart.
Saying who you are by telling a story. Making a film is a very proper option then. Last month I saw the story of Jaguar F type and more brand do so. But, Prada really showed ho to press play. Two friends who are in love with the same beautiful but very special Candy.
It looks like a normal story. But then perfectly styled in Prada clothing, with Paris as their decor. They didn’t use an ordinary beauty, Candy is more special. And it isn’t to fancy or seriously gentle at all. Nicely done I think
The Dutch agency Studio Aandacht created the perfect stage for Auping’s best ever; Royal.
The idea to use a sort of Christo effect on the inside is great and fits perfect to the mono tone trend which is going on now for a while.
Some ideas are so simple, you don’t know why you didn’t got the idea yourself. Well, 1second App is one of them. With this app it’s very easy to film your life in one second a day. So by doing this every day, you’ll have more than a two-hours film after doing it two years. It’s the same principal as every other social platform: sharing, but then by short films.
What I like so much about the idea is that it’s cool to share, but also a very nice and intimate thing to have for yourself. It’s not just sharing a instamatic pictures of your super nice venti cappuccino. It’s making a great movie about your life, without missing a single day of it. And to make this concept more epic: it is completely funded by Kickstarter. He needed 20K to realize his project. And he got 56.959,-… Press play and see how it works!
The discussion about the gun-policie in the US has become at a very hot moment, after the last horrible mass shooting. But the point Alex Jones was making during his quite plea to Piers Morgan at CNN was very shocking to me. He told, the great murder of all history are governments. To strength his point, he used mass murderers like Hitler and Mao for example. Nobody killed that much as Dictators or governments in war. He says that’s it dangerous to let governments have guns, an let the people unarmed. He believes that a zero-gun policy will lead to a government-tiranny.
Well, you can say what you want about this statement but it shows us in what kind of world we live. People don’t trust their own system anymore. They don’t trust the overrated bankers, They don’t trust the hypocrite politicians, and now they don’t even trust their own governments anymore.
Press play for the interview with Alex Jones by Piers Morgan, CNN
If you can effort yourself a 3D printer and you’re the proud owner of a Nokia Lumnia 820, you’re up for some fun. Nokia’s marketing manager John Kneeland was so kind to share the 3D templated of it’s phone cases. So, from now on everyone who has a 3D printer, can print his own very personal Phone Case.
What’s so cool about this of Nokia, is that they don’t act in a protectional way. Everybody knows that we’ll all have a 3D printer at home in a few years. As a product-developer you can do two things: 1. Be conservative and protect your design by complicated rights. Or 2, share your ideas and let people design and develop your products themselves, so your products will become just more personal.
By giving the templates just for free, I think Nokia made a statement. They took the idea of sharing, instead of protecting.
Despite the fact that people are falling more and more in love with their bicycles, the metro is one of our most important ways of tracking down the cities. The cities have just become to big to cycle through, taxi’s cost to much, busses get stock in traffic and cars have the parking-problem. So, we as western urban citizens spend lots of time in the undergrounds.
To feel comfortable, its important to have a well designed environment. So it applies above, it also does down there. Now did Stockholm and Moscow already proved us that cities can turn subway-stations to real art pieces, but in Munich they also did a great job. They understand to don’t economize on our environment’s design and created a very pleasant place to travel, work and interact. And that all in those dark undergrounds. See more of the Munich Subways at Defringe
The liberation of our daily news by the internet and its social media has proven the relevance of our renowned media. Individuals can say what they want on social media. They don’t have the etiquette of quality and well thought journalism. They jump on hypes, make them bigger, pull them out of their proportions and create bigger lies they could ever imagine. Frankly the mass understands the different between the NY Times and a random twitter account, but it is something we all need to be aware off. To explain the contrast, designer Eva Storck filled the NRC, a renowned Dutch newspaper, with random news from the social media about politics, wars, sports, culture and what so ever.
This paper/project by Eva Storck gave me a clear thought on how important renowned media are. They can’t just write about what’s up on their minds. They have to do research, work with high standards and proof their critical conclusions. And that is very hard to find on our trusted Social Media, were we all creating our own hypes, reacting on each others lies and yelling without doing any research, or having the knowledge at all.
IKEA prints 211 million copies of its product catalog every year. That’s more than 20 times the population of Sweden, the home of the build-it-yourself furniture empire. These are impressive numbers for a print catalog in a digital world, but Ikea is now changing with the times with a head-first dive into augmented reality.
Leap Motion represents an entirely new way to interact with your computers. It’s more accurate than a mouse, as reliable as a keyboard and more sensitive than a touchscreen. For the first time, you can control a computer in three dimensions with your natural hand and finger movements.
The most interesting thing about this epic way of controlling your computer, is that it works as people naturally do. As human beings, it’s bin always strange to work with computers. Because we are so used to it, we think it is normal to work with pads, mouses, screens and keys, but in fact its not how we move, think and interact. Leap motion makes the way you work with computers more human-like. That is a movement, some would say a trend, you’ll see more in tech-development the next years. The distance between individuals and it’s mechanics will disappear. We will integrate our tools completely with our bodies. They become sixth senses, instead of separated tools. The Google Glasses for example: Instead of a phone, separated from our bodies, will we use integrated glasses that interacts with us by talking, seeing and almost thinking. More intuitive and more naturally: more human.
Old Spice, the all time classic in every mens bathroom had lost the attention of their market. So they asked Wieden and Kennedy, you know, the guys who build up Nike, to take over the worlds soap market again. Well, I don’t know if that was litteraly what they asked for, but they did it anyway! Their hilarious video’s; Smell like a man, man, gone viral like never before. And of course, as a result, the sale-numbres broke every record. But what was the secret behind this?
What I like so much about this campaign is that they did not the predictable thing: using the brand’s history to make it trustful and authentic. Because I think that that is what most agencies would do… W&K used the fun of the web by setting the perfect man, but then less serious: The man your man could smell like. No difficult lines about taking care of your skin and so far. No, they took it up very clear: Smell like a man, man!
Jon Gnarr, mayor of Reykjavik
“We’re the level of government closest to the majority of the world’s people. While nations talk, but too often drag their heels—cities act.” Michael Bloomberg, Mayor of New York City
This quote is a sharp summary of what happens in comtemporary politics, if we may consider the conclusions of renowned policital scientist Benjamin Barber as the truth. Democracy forces people to choose their government, all by the idea that presidents and prime ministers act by the purpose of all nation. But, why don’t we all choose our mayors? They are the right hands of our governments. If the presidents are CEO’s, than mayors are their floor managers. They fix things, make changes and see what’s happening in their cities. Federal governments have already proven that they are to slow and to bureaucratic, to really increase people’s quality of life. At the same time (some) mayors all over the world try to think innovative and act strongly. So did Mayor Bloomberg of New York City increased the health of his people radically, only by setting new (unpopular) rules. Now, the people of New York doesn’t smoke on the streets or in cafés anymore, they drink smaller amounts of soda’s and their food is more healthy. He did this as an American Mayor, because he is a mayor and not a bureaucratic president with complicated wars and an economic crisis on his mind.
In a time of constant growth of urban livings, it’s important to be concerned about the purposes of our mayors. They will get more important, day by day. Now, 80% of the western people lives in the city, and the urbanization hasn’t stop yet. Mayors can be innovative and less bureaucratic than it’s governments. And while people’s trust in their government has reduced, they get more concerned about their own enviroment. That’s were mayors must anticipate. Here the can have more attention for relevant details, small projects and interact with the people.
A great example of a new mayor is Jon Gnarr, Reykjavik. As an old Punk musician and comedian, he was able to act radically different than others that also wanted to do the job of ‘Government’s Floor-Manager’. He speaks out, he interacts with his people, he communicates very low brow and he acts very transparently. That’s is why he can work together with people who are concerned about their environment. The get more trustful to it’s politics, so cities can really change and get more and more livable.
Here is what we saw in 2012. See it through the eyes of those who were there and captured it in the most pure way. You’ll see the joy, anger and sadness of 2012. The wars, ambitions, inventions and journeys we took. People are screaming and laughing, fighting and learning. All gathered by the Atlantic
Enzo Ferrari once sad the Jaguar e-type is the prettiest car ever made. Well, you won’t here me denying that but here is an other classic that shows completely perfectness. ‘Poetry in motion’ explains its magic better then any other words could. Press play and see a movie about the passion a guy can have for cars… This man from California dreamed of this Mercedes 300sl since he was ten years old. Now he has one in his garage. Great movie, stunning car. Press play